Parent Awareness Guide · Free & Confidential

Where is your child on the Influencer Scale?

6 questions to understand your child's relationship with social media influence — and what to do about it. About 2 minutes. No right or wrong answers.

86%of Americans ages 13–38 say they want to become a social media influencer

#1dream job for teens 13–17 is YouTuber or professional streamer — ahead of doctor or nurse

72%of Gen Z trust product recommendations from influencers more than big-name celebrities

"A true influencer isn't someone with the most followers. It's someone with a skill they've learned, a character others trust, and a community that's genuinely better because of them."
— The RISE definition of influence